Why “Waiting for Spring” to Sell Your Chicago Home Can Backfire (A Love Letter to a Bad Idea)
- The Biggest News Jason Rosenberg
- 4 minutes ago
- 2 min read
Every year, without fail, Chicago homeowners sit around their kitchen table and say:
“Let’s wait until spring.”
No one knows who started this tradition.Possibly a realtor in 1998.Possibly a lawn care company.
But in today’s market, waiting for spring is often less of a strategy and more of a seasonal coping mechanism.
🌷 The Spring Myth: Still Alive, Somehow
Spring gets all the credit:
Flowers bloom
Snow melts
Buyers magically appear with checkbooks
Sounds great.
Except here’s the 2025–2026 reality:
Buyers never actually left
Interest rates scared off the looky-loos, not the real buyers
Inventory comes in waves, not seasons
When spring hits, everyone lists at once
Spring isn’t special anymore.It’s just crowded.
🏠 Listing Now vs. Listing in Spring (Let’s Be Honest)
Listing before spring:
Your home stands out
Buyers have fewer choices
Your listing gets real attention
Negotiations are calmer
Listing in spring:
You’re competing with 15 similar homes
Buyers suddenly become home critics
“We like it… but let’s see what else comes on”
Price reductions become a personality trait
Spring turns buyers into shoppers.Off-season buyers are deciders.
📉 What Happens When Everyone Waits
Here’s the classic timeline:
January–February:“Let’s wait.”
March:“Okay, let’s list.”
April:“So many houses just came on.”
May:“Why are buyers so picky?”
June:“Maybe we should adjust the price…”
By the time summer hits, sellers are chasing the market instead of leading it.
That’s not bad luck — that’s timing.
💸 Your House Charges Rent (Even When No One Lives There)
Waiting costs money.Your house does not care about your spring plans.
While you wait:
Mortgage: due
Taxes: due
Insurance: due
Utilities: still on
HOA: still judging you
Three months of waiting can cost thousands, which conveniently never gets mentioned in the “spring is best” conversation.
That money doesn’t show up on the closing statement as “Oops.”
🧠 Today’s Buyers Are on a Mission
In the current market, buyers:
Are pre-approved
Are rate-aware
Are done scrolling Zillow for fun
They’re not bored.They’re strategic.
That means:
Fewer showings
Better offers
Less nonsense
Which is exactly what sellers say they want… until spring shows up.
📍 Chicago-Specific Reality Check
In Chicago and the surrounding suburbs right now:
Inventory is uneven block-by-block
Well-priced homes still move quickly
Overpriced spring listings are already stacking up
Buyers negotiate harder when they have options (spring gives them options)
Waiting doesn’t protect your price.It often invites pressure.
🌦️ “But My House Looks Better in Spring!”
Sure.So does every other house.
Photos matter more than seasons.Good lighting > good weather.Strong pricing > green grass.
Buyers can imagine a backyard in February.They struggle to imagine paying too much in May.
✅ So… Should You Wait?
Sometimes waiting makes sense.
But waiting just because it’s spring?That’s not strategy — that’s tradition.
In this market, the sellers who win are the ones who:
Control timing
Control pricing
Control competition
Don’t rely on folklore
🧠 Final Thought (Read This Twice)
Spring always comes.
The question is:Will your home be competing with three listings… or thirty?
Because in real estate,less competition beats better weather every time.
👉 If you want a realistic, no-pressure look at whether selling now or waiting makes sense for your specific home, I’m happy to walk you through it.





