The 6% Commission is a Relic: Why I’m Saving Chicago-land Sellers (A Lot of) Beer Money

In the Chicago-land area, we have a few sacred traditions. We put neon-green relish on our hot dogs, we treat the Kennedy Expressway like a high-stakes parking lot, and for some reason, we keep handing over 6% of our home’s value to real estate brokers like it’s a mandatory tax.

But here’s the truth: The world has changed, but the traditional commission is stuck in the 1990s—right next to your old Beanie Baby collection.

I’m Jason Rosenberg. After 24 years at Infiniti Properties, I’ve realized that the "old way" of doing business is basically a legal way to pick a homeowner’s pocket. Whether you’re selling a high-rise condo in the Loop or a split-level in Naperville, I handle the entire Chicago-land area, and I do it without charging you for a broker's fancy mahogany desk.

The "You Get What You Pay For" Fairy Tale

The biggest scare tactic in this industry is the idea that if you pay a lower commission, your agent will be a ghost who takes your photos with a 2004 flip phone.

Let’s kill that myth right now. When you work with me, you aren't getting a part-time hobbyist. You’re getting a veteran broker with over two decades of experience navigating the city and the suburbs. I provide:

• HDR Photography that actually looks like your house: No blurry kitchen shots where you can see the agent in the toaster’s reflection.

• Massive Digital Reach: I put your home everywhere—Zillow, Redfin, Realtor.com—plus social media ads that actually find buyers.

• Expert Negotiation: I’ve spent 24 years at closing tables. I can spot a buyer’s agent’s "lowball bluff" from a mile away.

Where Does Your Money Actually Go?

When you pay a 6% commission to a "Big Box" legacy firm, you aren’t just paying your agent. You’re paying for their corporate franchise fees, their manager’s country club membership, and a marble-floored lobby in a building you’ll never even visit.

At Infiniti Properties, we cut the corporate bloat. I don’t have a lobby with a waterfall, which means you don’t have to pay for one. I pass those savings directly to you—from the lakefront to the state line.

What Could You Do With an Extra $15,000?

On a $500,000 sale, my model can save you upwards of $15,000.

Think about that. That’s not just "extra cash." That’s a lot of Italian Beef. That’s your next down payment. That’s a college fund, a kitchen remodel, or a very, very nice vacation to somewhere that doesn't have "lake effect" snow.

In a market where interest rates are giving everyone a headache, your equity is the only thing that belongs entirely to you. Let’s keep it that way.

The Bottom Line

Selling your home is a business transaction, not a charity donation to a brokerage firm. You should hire the person who provides the most value, the best marketing, and the most experience—without the "legacy" price tag.

I’ve spent 24 years being the "High Service, Low Commission" guy for the entire Chicago-land region. I’m not here to take your equity; I’m here to help you keep it (and maybe have a laugh while we do it).

Ready to see the math? Let's run the numbers. No pressure, no "realtor-speak," and absolutely no corporate BS.

Jason Rosenberg | Infiniti Properties Call/Text: 312-882-9797 Email: jason@jasonrosenbergrealestate.com www.jasonrosenbergrealestate.com